The Benefits of Advertising on YouTube
Due to the tremendous growth in technology, it has led to a shift in marketing. People have now moved from traditional al marketing to digital marketing. This is because digital marketing has proven to do the job quite better as people have lost interest in using the traditional channels of marketing where previously people used to market in newspapers and even televisions. However, nowadays the public has lost interest in this source of information and are now getting information on social media. With this, you have also to move your channel of advertising to where you can find an audience as that is the theme of a business you have to be a step ahead. One of the social media platforms you can use in marketing is youtube and below are some of the best way to advertise on youtube .
The first advantage of advertising on youtube is options. With youtube, there are a couple of options you can use in advertising. For example, demographics where you can be able to choose the age and gender of the people you want to access the advertisement. Also you can be able to select a topic that you can use in the advertisement. In addition to that, you will also placement where youtube is going to post your advertisement on the relevant pages for your advertisement and even select a category for your advertisements where your advertisements are going to be posted according to the user's interest so be sure that it is going to reach people who are interested in what you are doing. Get more facts about marketing at https://en.wikipedia.org/wiki/Marketing#Marketing_mix
The second merit is the audience. Recently youtube has registered a large following, meaning a lot of people are using youtube nowadays. So when you advertise on youtube be sure that your advertisement is going to be received by millions of users who prefer and are loyal to using youtube. For that note, you are going to reach out to several people.
On the other hand accountability. With youtube it more accountable than advertising on television reason being you can track the progress. You can be able to see the success of your advertisement by using youtube analytics where you are going to see the number of people who watched your videos several times and even people who dropped the video immediately. Also, you will be able to use clicks to interact with your consumers for example asking them where they first saw your advertisement. Learn how to create a banner in youtube today!
The fourth merit is the pricing. Youtube in friendly to their customers and will not charge you for an advertisement that was never watched. For example, assuming the video popped up and a person canceled if you are not going to pay for that because they have a policy where the first five seconds of your advertisement is free. You will only pay in cases where a consumer watched the entire advertisement. Also the amount you will pay is quite pocket-friendly.